01 · Logo
Logomark & lockups
Mark
zadQR
Horizontal lockup
zadQR
Stacked
zadQR
Reversed
زاد
Arabic wordmark
App icon
02 · Color
Owned color world
Saffron Flame
Primary · appetite & energy
#E8590C
Charcoal Plate
Ink · type & dark surfaces
#1C1917
Warm Porcelain
Canvas · page background
#FAF8F5
Deep Olive
Success · open now
#3F6212
Golden Hour
Highlights · Pro accents
#F59E0B
Brand gradient · 135°
Saffron → Golden · hero moments only
03 · Typography
Voice
Latin display · Sora
Menus, elevated.
Latin body · Inter
Every price, every card, every dashboard cell is set in Inter with tabular numerals for perfect alignment.
Arabic display · IBM Plex Sans Arabic
منيو، بلمسة راقية.
Arabic body
نصوص عربية أصيلة بطول أسطر مريح للقراءة، وأرقام لاتينية للأسعار.
04 · Iconography
Lucide, 2px, rounded
Rule: Ink by default. Saffron only when active or selected.
05 · Rules
Do & don't
Do
- · Use the brand gradient only for hero, app icon, and Pro moments.
- · Keep the sidebar Charcoal with Saffron as the active accent.
- · Set body copy on Warm Porcelain, cards on pure white.
Don't
- · Never place the gradient on body UI or long text blocks.
- · Never use pure black — Charcoal Plate only.
- · Never restyle a restaurant's public menu with zadQR's palette.